On Sunday, Elon Musk, the billionaire owner of Twitter, announced his intention to change the social media platform’s logo.
In a tweet, he stated, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.” He also mentioned that if a suitable “X” logo is posted on the platform, it will go live worldwide the following day.
Musk shared an image of a flickering “X” as a potential new logo. During a Twitter Spaces audio chat, when asked if the Twitter logo would indeed change, he responded with a definitive “Yes,” expressing his belief that this change should have been implemented much earlier.
Under Musk’s leadership since he acquired Twitter in October, the company has already undergone a name change to X Corp.
The company did not immediately respond to a request for comment.
Twitter’s website says its logo, depicting a blue bird, is “our most recognizable asset”. “That’s why we’re so protective of it,” it added.
In April, Twitter temporarily replaced its iconic bird logo with Dogecoin’s Shiba Inu dog, which contributed to a significant surge in the market value of the meme coin.
However, Twitter faced extensive backlash from users and marketing experts when Elon Musk announced a new policy to limit the number of tweets per day that various accounts can read.
As a consequence of these limits, Meta-owned rival service Threads experienced rapid growth, attracting over 100 million sign-ups within just five days of its launch.
Twitter’s most recent complication was a lawsuit filed on Tuesday claiming the firm owes at least $500 million in severance pay to former employees. Since Musk acquired it, the company has laid off more than half its workforce to cut costs.