According to a post Mark Zuckerberg made on Instagram on Sunday, Meta is developing a subscription service that would let users of Instagram and Facebook pay to become verified.
“Meta Verified” will start at $11.99 a month on the web or $14.99 a month on iOS, and the company will begin releasing it in Australia and New Zealand this week and “more countries soon.”
Further benefits of the service include increased defense against impersonator accounts and easy access to customer service.
Customers who desire the blue badge must present a government ID that matches their profile name and photo in order to prevent false accounts. Moreover, users must be older than 18 to qualify.
“This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in an Instagram broadcast channel.
In a statement, Meta clarified there will be no changes to accounts that are already verified. Verification was previously for users who are “authentic and notable.”
“We are evolving the meaning of the blue badge to focus on authenticity so we can expand verification access to more people,” a Meta spokesperson said. “We will display follower count in more places so people can distinguish which accounts are notable public figures among accounts that share the same name.”
Meta joins other platforms, like Discord, Reddit and YouTube, who have their own subscription-based models.
Twitter relaunched its own verification subscription service, Twitter Blue, in December, after an onset of fake “verified” accounts forced it to pull the feature. The check mark options now have different colors to differentiate between accounts: gold checks for companies, gray checks for government entities and other organizations, and blue checks for individuals, whether or not they are celebrities.
Twitter Blue costs $11 a month for iOS and Android subscribers, part of owner Elon Musk’s attempt to raise its subscriptions business after buying the platform for $44 billion.