The official King Charles III coronation logo has been unveiled by Buckingham Palace for use in street celebrations, social media, and souvenirs.
Sir Jony Ive, a well-known designer of cutting-edge Apple products like the iPhone, created it.
In this more conventional picture, flowers are arranged to resemble the St. Edward’s crown that was worn during the coronation.
According to Sir Jony, the floral pattern highlights the “optimism of spring” and embodies the King’s love of the natural world.
“The design was inspired by King Charles’s love of the planet, nature, and his deep concern for the natural world,” said the former Apple design guru, who is more usually associated with sleek tech designs of equipment such as iMacs and iPods.
The logo, to be used for events over the coronation long weekend in May, features a rose, thistle, daffodil and shamrock – emblems from across the United Kingdom.
It’s in contrast to the very stark design of the new King Charles stamps revealed this week, which has no crown or decoration.
The logo, also available in a Welsh-language version, is the latest detail to be revealed from the planned celebrations to mark the coronation, which will be held at Westminster Abbey on 6 May.
The day will include a carriage procession and traditional appearances on the Buckingham Palace balcony, although it is still not known who will be attending – with no confirmation yet whether the Duke and Duchess of Sussex will be there.
On Sunday 7 May there will be a music concert and light show at Windsor Castle, and this week a public ballot opened for the 10,000 free tickets on offer for the event.
There will be an extra bank holiday on Monday 8 May, with events highlighting the work of volunteers.