In this high cost of living issue, tales of street food costing £1 are like urban legends.
It is improbable and extremely rare, much like seeing the Loch Ness Monster or outbidding Ticketmaster to secure a Eurovision ticket.
This may be the reason why the burger at Higgit’s Las Vegas Arcade has elevated to the status of one of the main attractions in Blackpool.
On Dale Street, Chris Higgit’s notorious $1 hamburger stand is tucked away from the promenade.
It is hard to miss, with signs directing tourists and locals alike to the business that has made quite a name for itself in recent years for not rising its prices.
The owner has already seen a fair few customers even though the season is yet to officially begin.
Chris says people find him on Facebook, Instagram, and now TikTok, and rush to sample his food.
He said: ‘Because I have such a presence on social media, people physically come to find me.
‘It also helps the rent here on Dale Street is one tenth of what it is on the prom, but being two streets back doesn’t matter, because people come to find me.’
It is hard to believe Chris succumbed to pleas from reporters to divulge his secret as to why the burger is so sought after apart from the low price.
He said: ‘The secret is I burn spices into the plate. The plate is black and at the start of every shift I grind spices on to the plate and burn them on so it marinates and goes into the food.
‘It is just normal burgers but I make sure that the plate is marinated so all those spices have to go straight into the burgers.’
In recent months, the rising cost of food has hit the headlines, as well as pressure on both families and business who are facing rising energy bills.
But Chris is somehow managing to beat inflation and keep his costs the same and continue to make a living.
He stressed it is ‘purely about volume’, adding: ‘The biggest costs are me, because of the cost of my labour, and the electricity.
‘The electricity costs the same if the grills are on and I cook one burger, or if I cook 500 burgers, so it is all about the number of burgers.
‘If I buy in bulk I can also get discount from the warehouse, so I can go in and get volume discounts.
‘So where other places will be doing four or five burgers a day, I’ll be doing 100.’