Popular Nollywood actress Ruth Kadiri recently shared her insights on why she chose YouTube as the platform to showcase her movies.
In an interview with BBC Pidgin, she highlighted YouTube’s significance as a major income source for independent filmmakers and content creators, emphasizing its pivotal role in sustaining livelihoods within the industry.
Kadiri emphasized that YouTube has become indispensable, stating that without it, many individuals, not just filmmakers, would face financial hardships. She underscored the platform’s contribution to feeding people by providing opportunities for filmmakers to monetize their content effectively.
Reflecting on her journey into YouTube, Kadiri revealed her frustration with the constraints of traditional production processes, which motivated her to seek a space where she could freely express her creativity. She discussed her desire to explore and implement innovative ideas without excessive regulations, noting that YouTube offered the flexibility she craved.
Despite encountering skepticism and discouragement from others, Kadiri viewed YouTube as a platform for reaching a broader audience and honing her skills. Her decision to venture into YouTube was fueled by a passion for storytelling and a determination to overcome challenges, even if it meant learning from initial setbacks.
Kadiri’s experience on YouTube has been marked by the production of several films, each contributing to her growth as a filmmaker and entrepreneur. Her journey exemplifies the evolving landscape of film distribution and the opportunities that digital platforms like YouTube offer to aspiring creators.