In response to gospel artiste Sonnie Badu’s recent accusation against Dr. Kweku Oteng, the CEO of Angel Group of Companies, prominent Ghanaian media personality Afia Pokua, also known as Vim Lady, has expressed her disapproval of the gospel musician bringing the matter into the public domain.
On December 13, Vim Lady took to her Facebook page to chastise Sonnie Badu for discussing the issue publicly.
She emphasized the importance of building and maintaining positive relationships with brands for future opportunities and suggested that Sonnie Badu’s public airing of the matter with Dr. Kweku Oteng could potentially impact his chances of securing sponsorships from other companies in the future.
“This guy paaa! This is an issue you don’t even speak about publicly. You build on the relationship for future sponsorship opportunities. This matter that you have put on blast, letting the ‘cat out of the bag’ which company will feel comfortable associating with you and sponsor you in the future? Sometimes we for gbordgidi small on some information,” she said.
Vim Lady emphasized that obtaining brand sponsorships necessitated a calculated strategy.
She asserts that companies do not award sponsorships “on a silver platter” and that they require evidence of the potential revenue and brand exposure in exchange for sponsorships.
“Sponsorships are not given on silver platter. You PITCH your idea to the big brands based on data that shows what value they will get(brand exposure, awareness, sales) Companies like MTN, Vodafone, or even Adonko will not hand you money just like that. Are they Father Christmas companies?” she quizzed.
Background
The ‘Rhythms of Africa’ concert by Sonnie Badu, which showcased performances by various artists, took place at the Grand Arena, Accra International Conference Centre, on December 9, 2023.
In an interview on Okay FM on December 12, Sonnie Badu revealed that despite previous assurances, Dr. Kweku Oteng let him down by not supporting the event and ignoring his calls.