Renowned artist manager Nana Poku Ashis highlighted the challenges faced by many young artists in their careers, attributing their struggles to a lack of humility and reluctance to seek guidance from industry veterans.
Ashis emphasized the importance of humility, asserting that despite attempts to offer guidance, many emerging artists remain closed off.
He stressed the significance of education and the need for younger talents to leverage the knowledge and experience of established figures in the industry.
Speaking on Daybreak Hitz with Andy Dosty, he explained that “even when you try to reach out to them, plenty of them do not open up.”
“Education is very important. We have been here for a very long time, so we understand how the system plays and sometimes we want to teach the young ones so that they can also elevate their brands but that’s not usually the case. Therefore, you keep the knowledge to yourself,” he said.
Additionally, the artist manager urged aspiring musicians to adopt a business-minded approach, noting that financial success in the industry hinges on more than just artistic talent.
“Most of the Gen Z’s do not have relationships with top brands, top managers, and people at the top. And how do you get those calls? So I will urge the Gen Zs – the new generations to build brands that are affiliated with bigger brands. Humble yourself and you will enter certain places. That’s how those calls will come to you.” he said.
Ashis also underscored the necessity of networking and fostering relationships with influential figures to propel their careers forward.
Addressing the issue of Gen Z artists lacking connections with top brands and industry leaders, Ashis advised them to build affiliations with established brands and cultivate humility to gain access to crucial opportunities.
Commending musician Fameye as a positive example, Ashis expressed confidence in the ‘Praise’ hitmaker’s potential for greatness.
He lauded Fameye’s willingness to seek input and collaborate on his work, comparing him to legendary artist Amakye Dede and predicting a promising future if he continues on his current path.
“This boy will be there and within a few minutes, he will complete a song on top of his head. And then he will ask you, ‘Father, how do you see this line? Should I add or take out anything?’ And that’s beautiful. That’s somebody who is going places.
“I have told him that he is the next Amakye Dede. If he looks carefully at his brand, pays attention to himself, he will go far,” he added.
