L’Oréal Paris proudly announces its historic partnership with Temi Otedola, the renowned actress, entrepreneur, and global influencer, as the new African Digital Brand Ambassador for L’Oréal Paris Makeup. This collaboration marks a significant milestone, with Otedola becoming the first Nigerian to represent the iconic brand.
Joining the ranks of fellow ambassadors like Kendall Jenner and Viola Davis, this partnership underscores L’Oréal Paris’s dedication to celebrating beauty in all its forms across Africa. It highlights the brand’s commitment to diversity and empowerment.
As the face of L’Oréal Paris Makeup, Temi will lead the campaigns for the latest Infallible Makeup Range, showcasing her distinctive style and celebrating the diverse beauty of Africa.
Expressing her excitement, Temi said, “Words cannot describe how honoured I am to partner with L’Oréal Paris Makeup. As a young girl playing with my mother’s makeup, L’Oréal Paris was one of the first beauty products I encountered. I have always admired their products and the company’s values and vision. The L’Oréal Paris woman is confident, unapologetic, and strives to make a difference in the world—qualities I deeply resonate with. I’m thrilled to embark on this beautiful journey with a brand that truly inspires me.”
“Temi’s unique style, confidence, and passion for beauty perfectly embody the L’Oréal Paris ethos of empowerment and sophistication. This partnership ushers in a new era of glamour and innovation in beauty for the region, as we continue to celebrate and cater to the diverse beauty of African women. We are excited to inspire and bring the best of beauty to every corner of the continent.”
As the #1 Beauty Brand Worldwide, L’Oréal Paris has empowered women for over 110 years with state-of-the-art products backed by scientific advances. Their partnerships and initiatives focus on promoting equal rights and self-esteem.
The slogan “Because I’m Worth It,” coined in 1971, remains relevant today, honouring extraordinary women who volunteer their time to serve their communities.
Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and cultural richness, resonating with audiences across Sub-Saharan Africa and beyond.