The New Patriotic Party (NPP) is set to unveil its campaign song for the 2024 elections by the end of May, according to Sammi Awuku, the Senior Campaign Aide to Vice-President Mahamudu Bawumia.
However, he did not reveal the composers, choosing to keep this information secret until the song’s official unveiling.
Speaking on Yen Nsempa, Mr Awuku emphasized that the new composition aims to convey the essence of the NPP’s message while resonating with contemporary audiences.
He hinted at the involvement of respected figures, both old and young, in the music industry in crafting the new song.
Mr Awuku praised the party’s previous campaign song, “Nana Winner,” composed by Daddy Lumba in 2013, describing it as a “bruutaa,” a term implying a masterpiece. He noted its widespread appeal, being played in both churches and nightclubs.
He highlighted the song’s ability to transcend traditional boundaries, reflecting its impact on the public. He hinted at an upcoming release from the NPP camp, promising a song of similar quality and appeal.
The use of music in political campaigns has been a longstanding tradition in Ghana, with songs often serving as powerful tools for mobilization and engagement.