Ghanaian musician Kwaw Kese has responded to the Ministry of Tourism, Arts and Culture’s collaboration with certain artistes, urging for increased airplay of Ghanaian songs on radio stations, clubs, and other platforms compared to foreign music.
Expressing his thoughts on the initiative via his X (formerly Twitter) handle on December 14, Kwaw Kese, whose real name is Emmanuel Kofi Botwe, expressed frustration about the need for Ghanaians to be persuaded to support their local artistes instead of favoring foreign music in 2023.
“Ghanaians begging Ghanaians to play Ghana music in 2023. System super fucked,” he said.
Additionally, he responded to requests made by Mark Okraku Mantey, the Deputy Minister of Tourism, Arts, and Culture, for DJs to put the greater good of the industry above their own feelings of disrespect toward artists.
“Respect is reciprocal,” he said.
On December 14, the Ministry of Information hosted a stakeholder engagement to gather insights from creatives and various participants in the creative industry to support the #playghana initiative.
Notable artists, including Samini, Black Sherif, and Reggie Rockstone, emphasized the need for collaborative efforts to promote Ghanaian music, particularly during the December-in-Ghana festivities.
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