Ghanaian rapper and VGMA’s Best Rapper of the Year, Amerado, has affirmed his dedication to ensuring the rap genre thrives within the music industry.
During an interview with MX24 TV, he emphasized his role in supporting and inspiring young artists in the industry.
“Yes, 100 percent. There is a whole lot of responsibility on me, which is why I’ve been able to create opportunities for young talents. I provide them with beats, encourage them to rap, and post their performances on my TikTok. These videos often receive a minimum of around 100,000 views, and I believe that I’m also shining a light on them in my own way,” he explained.
Amerado also touched on the importance of maintaining a unique brand identity as an artist. He emphasized the need for artists to have a clear vision, direction, and brand attributes. He encouraged artists to chart their own paths to success rather than trying to mimic the strategies of others.
“I wish I could speak for everybody, but as an artist, you need to have a brand attribute, what you stand for, what you believe in. You need to have a vision. You need to have plans, and directions. You can’t tell me that because this guy used this route to attain greatness. That’s where your stars will shine,” he advised.
Amerado cited examples of accomplished artists like Angelique Kidjo, who sings in her native language and has earned a Grammy, as well as Sarkodie, who raps in Twi and has won two BET awards. He encouraged fellow artists to prioritize sustainability and make wise investments in their careers. Amerado stressed the importance of charting one’s unique path and establishing clear goals for personal and industry advancement. He also advocated for collaboration among artists and industry stakeholders to collectively propel the music industry to greater heights.
“Even if you have all the money and you don’t invest, you run at a loss because you should have a knowledge about what you are doing. Whatever they are doing is fine. Everyone is trying. The fact that Burna Boy is doing Afrobeats and he’s winning, does that mean that Akwaboa should also switch from high life to go and do Afrobeats?
“Possibly Akwaaboa can push his genre to the top and those people also come and follow. They started from a point. So we can all come together, set an agenda, and then believe in the agenda. And then we will call for investors and people who have the knowledge to push it,” he said.