Record producer David Kojo Kyei, also known as Kaywa, has shared his perspective on investing in emerging talents in the music industry.
On June 5, he revealed his four new signees (Cadeen, Joevibe, Shugalord, and JoyVerse) on his Instagram page after parting ways with his previous label mates.
When questioned about the lack of female signees, Kaywa explained that signing female artists requires additional effort and expenses, which is why they are currently focusing on male talents.
During his appearance on 3FM Drive with Giovanni Caleb and AJ Sarpong on July 18, the CEO of Highly Spiritual Music Label disclosed that specific criteria had to be met before investing in these new talents.
“Usually, we look at the passion behind what you do and whether you love it… At least they know where they are going so it’s easy to push them. We look out for that more. We look at people who understand and fear God because when you do, there are certain things you wouldn’t do,” he stated.
In regards to financing his endeavors, Kaywa candidly expressed the difficulty of obtaining funds. He emphasized the expense of shooting high-quality videos and the continuous need for funding to keep projects running.
Despite the risks involved in investing in new talents, Kaywa believes that venturing into his line of work is lucrative.
He acknowledged that it’s not an easy path, but he finds it worthwhile as some of these talents possess exceptional abilities that should not be overlooked. To potential investors, he urged them to consider the potential rewards while being aware of the inherent risks.
“It really is if you do it well. Check your streaming platforms and ask any artiste that does it pretty well, you’ll know that there is some great money coming in if you are doing it well.
It’s business but it’s a risk. Putting money in fresh talents is not an easy job but we trust the process. Sometimes, there is no money but looking at the talent, you just can’t allow it to go to waste so you do everything to make it work,” he concluded.