Ghana’s entertainment calendar is set to introduce an innovative multi-arts experience courtesy of Guinness, the world’s leading stout. This captivating recurring celebration, known as “The Guinness Accravaganza,” promises to highlight the magic and excellence of all things black.
The inaugural Guinness Accravaganza is scheduled for September 30, 2023, at the Untamed Empire on Spintex Road. It’s an unmissable event designed to provide an immersive celebration of Guinness’ core belief that ‘Black Shines Brightest’ in every aspect of the lives of Ghanaian consumers who cherish this beloved beer.
‘Black Shines Brightest’ is part of Guinness’ Pan African campaign, celebrating the iconic black liquid enjoyed in Ghana, across the continent, and around the world since 1759. Guinness continues its tradition of celebrating the beauty and significance of ‘black’ by bringing together passionate and creative individuals to honor the spirit of Guinness and the discerning drinkers who appreciate its unique blackness both in Ghana and beyond.
In Ghana, as part of the ‘Black Shines Brightest’ campaign, Guinness has been supporting the country’s creative economy by uniting Ghanaian creatives, offering them a platform to showcase their talent, and rewarding their contributions.
True to the essence of ‘Black Shines Brightest,’ the Guinness Accravaganza promises to ignite cultural fervor. This day-long event will feature live music performances by some of the nation’s most prominent talents, a curated culinary experience to complement your Guinness and other beverages from the Guinness Ghana (Diageo) portfolio, immersive live art and creative exhibitions, a celebration of innovative fashion trends and styles, and engaging football activities.
The Guinness Accravaganza experience aligns with Guinness stout’s long-standing commitment to cultural investments, paying homage to the brand’s global reputation and heritage.
Estella Muzito, Marketing and Innovation Director at Guinness Ghana, commented, “The launch of Guinness Accravaganza underscores Guinness’ dedication to being a cultural leader in Ghana. Our Guinness-fueled passion drives us to invest continually in platforms that empower lovers of creativity and those with discerning tastes for great vibes and premium tastes to experience an event that elevates them to shine brightest. Guinness Accravaganza will undoubtedly be the place to be and be seen, staying true to the Guinness ethos of goodness, power, and communion. Guinness Accravaganza is the must-attend event in Accra this September.”
The complete schedule of activities, performers, ticket details, and more will be unveiled across various channels, including social media, radio, and television. Prospective attendees are encouraged to stay updated by visiting www.accravaganza.com.
Consumers are encouraged to continue enjoying their refreshing Guinness at their favorite bars and venues, as they may receive surprise access to what promises to be another spectacular day of bold entertainment in creatively stimulating settings, complete with world-class production and captivating entertainment for all the senses.