Some music lovers and entertainers have embraced beefs as a way of keeping the energy in the industry high, others such as rapper Okyeame Kwame hold a contrary view.
The celebrated rapper would have nothing to do with beef even though it is seen as a way to showcase the prowess of artistes involved.
According to Okyeame Kwame, beefs in the music industry are not progressive and have no real impact on an artist’s ability to remain relevant in the music industry.
The Yeeko hitmaker who spoke in an interview with Graphic Showbiz believes the industry’s beefs were not good because most of the time, the parties involved used insults.
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In Okyeame Kwame’s opinion, regardless of who is involved in the beef, it is still negative, and artistes need to find a positive approach to market themselves and their work.
“My take on it is that it is not good, whether it men or women involved in the beef, it is not good. Because it does not bring money or development to the nation, it is not progressive.”
He however said beefs would have been a perfect strategy for artistes to market themselves but the insults involved undermines the aim of the act.
“It is a beautiful way for artistes to express themselves but the insults involved is a no no for me.”
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Okyeame Kwame, who clocks 25 years on the music scene says he has been able to maintain his relevance in the industry not because of feuds but his dedication to being honest in his craft.
“This year marks my silver jubilee in music and the secret is being truthful to art and not letting my brand lead my direction.
“I am led by honesty and I am not competing with anyone for attention. My audience can wait till when I have the right expression to release a new songâ€, he added.
Source:graphicsonline.com