This Thursday (October 13) and Friday (October 14), Londoners will get to see the first-ever ICECOLD Supermarket.
The two-day event—announced via Michael Dapaah’s Instagram—is a unique chance for you to head down and get your hands on a whole bunch of limited edition products, including fashion and merch you won’t be able to find anywhere else, all stocked in their massive floor-to-ceiling freezers at a crisp -18 degrees celsius. Then, once you’ve done all that, you’ll also get a free bag of extras on your way out.
There’s also another treat buried within the merch. One lucky attendee on Thursday will win the Ice Cold Golden ticket, which gets them into an even more exclusive event on the night of the 13th at The ICECOLD Supermarket checkout. Once the main supermarket’s closed, staff will open the freezer doors and a secret club night will kick off with DJs, plenty of shots, and no doubt a few famous faces.
Be sure to head down to 58 Oxford Street on Thursday and Friday. Doors will open 10am – 6pm on both days. Just look out for the person holding a golf sign dressed in a penguin suit.
Source: Complex.com