Twitter’s CEO unveiled the company’s new logo, a white X on a black background, following the desire expressed by its owner, Elon Musk, to replace the iconic bird logo.
Linda Yaccarino took to Twitter on Monday morning, announcing the arrival of the new logo with enthusiasm, saying, “X is here! Let’s do this.”
Elon Musk quickly followed suit by updating his profile picture to the new logo and incorporating “X.com” into his Twitter bio.
As per reports, Musk is keen on developing a “super app” named “X,” hence the introduction of the new logo to align with this vision.
On Sunday, the billionaire said he was looking to change Twitter’s logo, tweeting: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
He then said that an interim logo would go live later the same day.
Elon Musk, who has renamed the business to X Corp, expressed that the rebranding should have been done much earlier. He shared an image of a flickering “X” on Twitter, and in a subsequent Twitter Spaces audio chat, confirmed that the Twitter logo will indeed change.
Linda Yaccarino, Twitter’s CEO, expressed excitement about the rebrand, seeing it as a new opportunity for X to further transform the global town square, building upon the massive impression Twitter had made in changing the way we communicate.
The bird in Twitter’s logo, known as Larry, was originally a tribute to basketball star Larry Bird, according to Twitter’s co-founder Biz Stone.
In certain regions like Asia, super-apps like India’s PayTM and Indonesia’s GoJek have become integral to people’s everyday lives, allowing users to pay for services through a single finance system. WeChat, with its broad range of services, has become one of the region’s biggest apps with a vast number of users.
Twitter has long protected its recognizable blue bird logo, but during a temporary change in April, it was replaced with Dogecoin’s Shiba Inu dog, which contributed to a surge in the meme coin’s market value. This move led to accusations of insider trading against Elon Musk by a group of Dogecoin investors.
Recently, Twitter faced criticism for imposing limits on how many tweets per day various account holders can read, leading to the growth of rival service Threads, owned by Meta, which saw over 100 million sign-ups in just five days after its launch.
On top of these challenges, Twitter is now facing a lawsuit claiming that the company owes at least $500 million in severance pay to former employees, stemming from layoffs that occurred after Elon Musk’s acquisition of the company, which resulted in more than half of its workforce being let go.