Ghanaian actress and singer Fella Makafui took to twitter now X on Sunday, January 21, to challenge alcohol brands for not showcasing real customers particularly those who may be visibly intoxicated in their advertisements.
The Yolo star raised the query, “I have never seen an ALCOHOL company using a drunk person for any advertising. Are they ashamed of their customers?”
This inquiry by Fella Makafui brings attention to the prevalent trend among alcohol brands, which generally feature moderate, stylish social drinking in their promotional material, steering clear of the less flattering realities that some customers may experience.
The objective of such advertising strategies is to normalise drinking and present it as a fun, casual aspect of life.
Nevertheless, critics argue that the deliberate exclusion of visibly drunk customers may hinder this goal and open the door to public criticism.
Beyond the beauty, there are legal considerations at play, as many countries have restrictions on alcohol advertising that prohibit the depiction of binge or irresponsible drinking.
These regulations are in place to address health and social concerns associated with excessive alcohol consumption.
Fella Makafui’s stance has reignited debates on responsible marketing practices within the alcohol industry, prompting discussions on the balance between portraying a glamorous image and acknowledging the potential consequences of excessive drinking.
See below tweet and reactions:
