A board member and honorary patron of African Tourism Board, Dr Taleb Rifai, has expressed optimism that tourism will bounce back stronger after the coronavirus pandemic.
He, however, said the face of tourism will change across the globe because new ways of doing things will be introduced.
Speaking on Travel Pass on 3FM 92.7, the immediate past Secretary-General of the United Nations World Tourism Organization called on industry players to think of ways of maximizing opportunities in the sector post-COVID-19.
This, he says, will aim to boost the sector.
He told show host Francis Doku that there is the need for players to embrace the use of technology in the sector to further enhance the prospects.
“We should look at the opportunities that come from the crisis. How do we embrace technology and IT? We should get used to all these,†he said.
He added: “Everything is changing after coronavirus and tourism will come back because tourism will never stop.
“It will change so we should look at the opportunities available.â€
Source: 3 News