A customer who bought tins of Peak milk powder and Ovaltine discovered that the content of the two products were reduced.
The customer’s post on social media has stirred up debate particularly at a time when prices of products have nearly doubled as a result of inflation and the dollar rate.
“This is not right!!! Prices of these are higher than before, yet you reduce the content? Why? At least be considerate knowing as school reopens now, this is gonna be the preferred breakfast for the children. Sometimes, we too, we’re the problem. Cheating each other” the customer posted on social media platform Facebook.
Several people have shared their thoughts over the post, with several claiming to have experienced the same thing.
Others falsely accused Nestlé, however it was later found that the involved items are not theirs.
Although the product’s manufacturers have been informed, there has still not been any official reaction from the company.
I’m sorry about your experience, but it’s a real thing, unfortunately. It’s called “shrinkflation”. Sometimes, to not raise prices too high, consumer goods companies resort to reducing the volume / size of the product. For example, instead of a 10-cedi raise, the company may apply a 5-cedi raise and in parallel reduce the volume of product. Other times, companies resort to re formulation and using more affordable ingredients. That was partly what we saw in the recent Ideal curding issue. These are hard times.
I was going to write on Ideal Milk, Carnation Milk, etc and Beta Malt. It’s like they have divided the original contents into two, then topped up with Water to sell back to us at higher cost.
I think it’s time we start to call them out.
I will do the post today…. With pictures. It’s sooo irritating…. Those things are so diluted.