In the Bodi Tribe in Ethiopia, having a larger belly is considered more desirable, making men with bigger bellies more sought after.
The community engages in the annual Ka-el ceremony where men aim to grow the largest belly to increase their chances of attracting more wives.
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The Bodi people hold the cow in high regard, considering it a sacred animal.
The cow’s blood, combined with fresh milk, is a significant source of sustenance for them.
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The Bodi attribute various benefits to the cow and believe that consuming the blood mixed with honey and cow milk helps them almost double their weight.
Participants in the belly-growing competition go naked as a requirement for eligibility in the event.