Artiste manager, Warro has emphasized that ineffective talent management hinders Ghana’s entertainment industry growth.
He asserts that management involves strategy, planning, and diligence, but many unqualified individuals pose as managers.
“Too many artistes in the country are content to rely on friends and personal assistants as their managers to the detriment of their careers,” he stated.
Warro, who represents Kiki Marley, has noticed that some manager-of-artists in the nation refuse to be honest with their clients and instead try to pacify them with empty promises.
He made the point that one of the reasons why only a few artists succeed while many vanish after a brief stint in the spotlight is due to the systems and lack of fundamental structures in Ghana’s creative arts industry.
“Artistes here are fighting an uphill battle due to lack of fundamental structures in the industry. We are in a country where artistes do not get royalties.
“For the musicians, there’s no way to monitor when and where their music is played and certain governing bodies are also not living up to expectation. However, there is still hope that things will change for the industry to thrive,” Warro stated.