Tag: Theresa Ayoade

  • ‘I once worked as a sales girl’ – Charterhouse CEO recounts

    ‘I once worked as a sales girl’ – Charterhouse CEO recounts

    CEO of Charterhouse Ghana, Theresa Ayoade, has recounted how financial difficulties brought her educational journey in the United Kingdom to an abrupt end.

    The popular businesswoman said she was compelled to work as a salesgirl in a shop at Adabraka upon returning to Ghana from the UK.

    In narrating her story in an interview with Joy Prime’s Roselyn Feli, Mrs. Ayoade recalled how a conversation with a friend resulted in an opportunity to work as a sales girl in a shop at Adabraka, where she sold lighting fittings.

    “I went to the UK to pursue my degree course in economics and my parents were sponsoring me at that time. But my father ran into a few financial challenges, which made it difficult for him to continue paying my fees or sponsoring me…I had to stop. My education was truncated.

    “I called up a friend…he said, oh I have a shop. You can come and sit in my shop. I said okay. It’s better than sitting at home… The shop was selling lighting fittings. So I was a sales girl in Adabraka and that’s how I started my career in Ghana,” she stated.

    Narrating further, Roselyn detailed how she got fed up and aspired for a greater feat along the line.

    The CEO of Charterhouse said she ventured into media although her initial dream was to be a banker.

    She, however, rose through the corporate ladder and joined one of the popular media houses in Ghana as a sales and marketing manager where she landed a promotion after two years.

    “I was the only girl in the sales team and when the opportunity came. I was the one who was promoted to go to Luv FM as the Sales and Marketing Manager…I worked in Kumasi for about two years and I came back to Joy FM where I was promoted to Promotions Manager…,” she recounted.

  • Charterhouse CEO recounts humble beginnings

    Charterhouse CEO recounts humble beginnings

    CEO of Charterhouse Multiple Concept Group, Theresa Ayoade, has chronicled events of her past, with a revelation that she was once a salesgirl.

    Theresa, who had returned from London, opted to work as a sales girl at Adabraka, a suburb of Accra.

    She made the revelation to Roselyn Felli on Prime Morning, Wednesday, February 15. According to Theresa, her father experienced financial challenges, thus could not continue paying her school fees, necessitating a move to Ghana with an intention of getting into employment.

    “…I went to the UK to pursue my degree course in economics and my parents were sponsoring me at that time. But my father ran into a few financial challenges, which made it difficult for him to continue paying my fees or sponsoring me…I had to stop. My education was truncated…” she narrated.

    Upon her return to Ghana, she realised most of her mates were pursuing further education in universities across the country. A conversation with a friend resulted in an opportunity to work as a sales girl in a shop at Adabraka, selling lighting fittings.

    “I called up a friend…he said, oh I have a shop. You can come and sit in my shop. I said okay. It’s better than sitting at home… The shop was selling lighting fittings. So I was a sales girl in Adabraka and that’s how I started my career in Ghana,” she detailed.

    A determined Theresa wanted more than staying just a sales girl at a shop. This led to finding bigger opportunities in media such as The Multimedia Group Limited, despite her original ambition of becoming a banker.

    She rose through the corporate ladder with her background in sales and emerged the Sales and Marketing Manager at Luv FM located in Kumasi and was later promoted as the Promotions Manager at Joy FM two years after.

    “I was the only girl in the sales team and when the opportunity came…., I was the one who was promoted to go to Luv FM as the Sales and Marketing Manager…I worked in Kumasi for about two years and I came back to Joy FM where I was promoted to Promotions Manager…,” she recounted.

    She finally left Multimedia Group Limited, met her husband and joined forces together with him to form Charterhouse organisation in 2002.

    Theresa Ayoade is currently the CEO of Charterhouse Multiple Concept Group noted for organizing the famous Vodafone Ghana Music Award (VGMA), Night of Thousand Laughs, Miss Malaika and many big events in Ghana.

    Source: Myjoyonline

  • Charterhouse CEO speaks on Shatta Wale, Stonebwoy comeback in 2020 VGMAs

    Chief Executive Officer of Charterhouse has said that while the organization is looking to hold the Vodafone Ghana Music Awards later this year, it has not decided whether dancehall artistes Stonebwoy and Shatta Wale will be included or not.

    However, she believes that “everything is possible”.

    In a virtual discussion on the Impact of COVID-19 on the Tourism and Hospitality industry organized by Global Media Alliance, Mrs. Theresa Ayoade in response to the question of whether the two dancehall artistes will be involved in the 2020 VGMAs event, said: “Everything is possible. We have actually been on a mental break from all these. That has been put on the back for now”.

    It can be recalled that dancehall artistes Shatta Wale and Stonebwoy were stripped off their awards and subsequently banned indefinitely from the award scheme after their near-bloody scuffle during the 2019 edition of the VGMA.

    At the time, Theresa Ayoade, CEO of Charterhouse, explained that “indefinite ban means pending good behaviour” and it is possible for them to be accepted back to the scheme depending on their behaviour in future.

    It is reported that the 2020 VGMA Awards will take place in August this year.

    This decision, according to the CEO of Charter House comes after President Akufo Addo eased some of the restrictions put in place to prevent the spread of coronavirus

    Source: happyghana.com