The Ministry of Youth Development and Empowerment has rolled out the “Ghana Against Drugs – ‘Red Means Stop’” campaign, a nationwide youth-focused initiative aimed at addressing the rising issue of substance abuse among young people.
The initiative was carried out in partnership with Entertainment Week Ghana.
This campaign is designed to create public awareness about the dangers of opioid abuse, engage policymakers in strengthening regulatory frameworks, implement proactive steps to reduce the availability and misuse of these substances, and empower young individuals to make informed decisions while promoting a drug-free lifestyle.
During the launch, the sector minister, Mr. George Opare Addo, highlighted that President Mahama established the Ministry with a clear purpose of tackling youth-related challenges comprehensively.
He explained that beyond equipping young people with skills and employment, the Ministry is also responsible for fostering their civic engagement, leadership development, and overall well-being.
“At the heart of this mandate is the fundamental need to safeguard the health and future of our young people,” he stated.
Mr. Opare Addo underscored the serious threat that substance abuse, especially opioid misuse, poses to the youth and the nation. He emphasized, “The rapid spread of dangerous opioids, especially the one known as ‘Red’, has become a national concern. Today, we are taking a decisive stand against this menace.”
He pointed out that the fight against drug abuse cannot be won in isolation and called for collective efforts from government institutions to enforce strict regulations against illegal drug distribution. He also urged traditional and religious leaders to provide moral guidance and community support while encouraging the media to amplify the Red Means Stop campaign message and hold institutions accountable.
The Minister further appealed to policymakers, educators, parents, and community leaders to join forces in this campaign. He called on every ministry, department, and agency to actively participate, develop targeted messages, and collaborate to safeguard young people from the harmful effects of substance abuse.
“To the youth, I say, Your future is worth more than a fleeting high. You are valuable, and your dreams are worth pursuing. Substance abuse can destroy your potential – say no to drugs. Surround yourself with positive influences and seek help when needed.
“Your future is bright – believe in yourself, work hard, and stay focused on your goals,” Mr. Opare Addo advised.
He continued, “If you or someone you know is struggling with substance abuse, reach out to national helplines, local counselling services, and support groups. You are not alone. Stay strong, informed, and away from drugs.”
Mr. Ebenezer Okletey Terlabi, the Deputy Minister of the Interior, described the campaign theme “Red Means Stop” as a rallying call for every Ghanaian to take a stand against drug abuse.
He referred to a study conducted among adolescents in nine senior high schools in the Northern Region, which revealed that 62.3 per cent had used an illicit substance at least once, with 6.2 per cent reporting smoking, 5.0 per cent consuming alcohol, and 62.3 per cent using other illegal drugs.
Mr. Terlabi stressed, “We must ensure that our youth understand the dangers of substance abuse, resist peer pressures, and make informed decisions that will secure their future.
“This campaign is not just about awareness; it is about action.”
“Together, let us make Ghana a country where drug abuse is rejected, dreams are protected, and our youth can thrive in a healthy and safe environment,” he stated.