Francis Dzadie, the executive director of the Ghanaian Advertisers Association, has urged the government to immediately enact the advertising bill.
He claims that the legislation will assist maintain some kind of civility in the nation while sanitizing the advertising industry.
He mentioned other African nations with the legislation that have made great strides in their advertising sectors.
“As a nation, we must pass this legislation.
All of our neighboring nations—Nigeria, Togo, and Cote D’Ivoire—have it, as does South Africa.
Only in Ghana did we not implement these controls when we liberalized the airwaves in 1995.
“So as an Association, we have spent time and resources trying to bring some level of decorum and order to our businesses. What you see around, especially your billboards and others, you can’t see it anywhere, not even in Lagos, so until we are able to have a bill that specifies who can practice as an advertising practitioner because now it is a free-for-all situation,” he said.
Dzadie also stated that due to the lack of the bill, persons who are not accredited have the luxury to advertise their products even though most of them are peddling falsehoods.
The Advertiser Association of Ghana held its annual general meeting on December 7, 2022, as new members and executives were inducted.
Advertiser and Publisher Solutions, Ghana, the local partner of GhanaWeb, was inducted as a premium member of the Association.