BYD, in which Berkshire Hathaway has a stake, has announced that it will launch an electric sports utility vehicle, the ATTO 3, in Japan on January 31. The car will cost 4.4 million yen ($32,735) and has a cruising distance of 485km (301 miles).
In comparison, Nissan Motor Co’s electric Leaf standard model has a cruising range of 322km (200 miles) and costs about 3.7 million yen ($27,496).
BYD’s Japan chapter is planning to introduce two more models by the end of 2023 and more than 100 dealerships in Japan by the end of 2025, the company said.
Gasoline-electric hybrid models remain more popular than BEVs in Japan. However, the share of battery-driven vehicles is expected to grow, partly due to non-Japanese automakers like BYD and Volkswagen making their way into the market.
BYD’s Japan division is planning to set up tentative retailers in 22 cities starting late January but is eager to cover all 47 prefectures, said Atsuki Tofukuji, BYD Auto Japan Inc chief executive.
“We hope that we can make our presence felt little by little as we work toward carbon neutrality and as our customers demand a variety of choices,” he said.
Japanese automakers have recently been criticised by activists and green investors, who accuse them of not embracing BEVs fast enough.
Toyota Motor Corp began selling its first mass-produced fully electric vehicle, the bZ4X, in May as lease-only in its domestic market, charging 106,700 yen ($792.28) per month for the first four years in a 10-year contract. However, it was forced to recall the model less than two months later due to safety concerns. It began producing again in October.
Just a year into its $38bn EV plan, Toyota is already considering starting again to better compete in a market growing beyond the automaker’s projections, Reuters reported in October.