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Sports

Liverpool confirms multi-year kit deal with Adidas, effective next season

Liverpool has confirmed a long-term partnership with Adidas as its new kit supplier, set to take effect from the next season. This agreement marks...
Sports

Arsenal’s 80s-inspired third kit for 2023-24 released

Arsenal Football Club has unveiled its third kit for the 2023-24 season, brought to life in collaboration with adidas. The design draws inspiration from the...
Sports

Man United historic changes in decades old badge infuriates fans

Manchester United fans have been expressing their anger following a significant alteration to the club's iconic badge. It has been reported that the club's...
Sports

Arsenal’s latest kit marks 20-year anniversary of Invincibles campaign

Arsenal have recently revealed their new home shirt for the 2023-24 season, which commemorates the 20th anniversary of their legendary Invincibles campaign. The kit...
News

Adidas to donate proceeds from Yeezy shoes to be sold

Adidas has announced that it will sell some of the sneakers and other products it produced with rapper Kanye West alongside donate a portion...
Entertainment

Breaking off with Kanye West is affecting sales – Adidas CEO

Adidas announced that it anticipated an operating loss of $728 million in March. The company reported an increase in shares of 8% on May...
Sports

Women’s World Cup: Check out the new kits for the tournament kits

This summer, the Women's World Cup will be in the spotlight as the world's top female athletes compete for victory in Australia and New...
Entertainment

Beyonce Knowles and Adidas terminate their partnership

Adidas, the German multinational sportswear corporation, and Beyonce Knowles, a global music and entertainment icon, have mutually agreed to terminate their partnership due to...
Business

Adidas likely to lose profit over Yeezy fallout

Adidas has issued a warning over the potential negative effects on its bottom line of terminating its collaboration with musician and fashion designer Kanye...
Sports

Azzurri unveil new home and away kits designed by adidas

Italy have unveiled their new "quintessentially Italian and elegant" home and away kits designed by adidas.  Created in collaboration with the Italian Football Federation and...
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