Cristiano Ronaldo has invested in the online site Chrono24 to foster his passion for luxury timepieces.
Ronaldo has acquired an undisclosed percentage of the business, according to Chrono24, and has joined its stockholders.
The co-CEO and founder of Chrono24, Tim Stracke, was recently pictured with the 38-year-old athlete who is presently competing for Al-Nassr in Saudi Arabia.
‘Watch lovers all over the world, we have amazing news for you: Cristiano Ronaldo, the football just joined Chrono24 as shareholder,’ the company said.
‘His passion for timepieces met his business genius and he’s taking both to the next level.
‘It’s a big day for us and our community, whose love for watches knows no bounds.’
The company, established in 2003, asserts to offer a selection of over 530,000 watches sourced from over 3,000 dealers.
The website reportedly attracts more than nine million unique visitors on a monthly basis.
According to reports, Ronaldo has joined the ranks of investors such as Bernard Arnault’s family investment company, Aglae Ventures, General Atlantic, Insight Partners, and Sprints Capital by acquiring stakes in the company.
Ronaldo, who recently secured a £175m-a-year contract with Al-Nassr, is renowned for his extensive collection of luxury watches, which is valued at approximately £5m. In addition, he possesses a fleet of supercars worth £18m.