Saudi Arabian Football Federation (SAFF) has officially launched its campaign to host the FIFA World Cup 2034.
Following the declaration of its bid intention in October 2023, SAFF has unveiled its bid logo, website, and a short film celebrating football in Saudi Arabia, all under the slogan “Growing. Together.”
This represents Saudi Arabia’s inaugural bid to host the esteemed global tournament.
Yasser Al Misehal expressed the significance of sharing their football narrative with the world, stating, “Telling our football story to the world is of massive importance.
And we believe ‘Growing. Together.’ is the perfect, yet simple description of our approach to hopefully hosting the tournament in 10 years’ time.”
“Bidding to host a FIFA World Cup is only made possible by the rapid transformation the country is enjoying. We’ve made unprecedented progress in both the men’s and women’s game and our bid is an open invitation to the world to join us on this exciting journey. As we proved when we welcomed over 100 nationalities to the FIFA Club World Cup Saudi Arabia 2023 in Jeddah, the future is bright when we grow together.”
Hammad Albalawi said: “This campaign is powered by the hopes and dreams of 32 million people in Saudi Arabia. Our responsibility is to submit the best possible bid to FIFA, make our country proud, and fulfil the trust placed upon us by more than 130 member associations across the world that supported our bid.
Under Vision 2030 and the unconditional support of our country’s leadership, sport is helping unlock the passion and potential of our people, and as our campaign slogan says, Saudi Arabia’s bid to host the FIFA World Cup 2034 is all about being part of a global football family, with fans, players and federations all growing together.”
The Growing. Together. slogan seeks to capture both the rapid rise of Saudi Arabia and the positive impact hosting the tournament would have on international football and the FIFA World Cup itself.
The three pillars underpinning the bid are: Growing People. Together. – Growing Football. Together. – Growing Connections. Together. Saudi Arabia has hosted over 100 international events across almost 40 sports over the past six years and the campaign slogan aims to capture the spirit of that bond to help build a better future.
The logo aims to encapsulate the essence of Saudi Arabia’s youthful nation, vibrant society, and rich heritage. Comprising intertwined rows of multi-colored ribbons, it showcases iconic football and cultural symbols, forming the number ”34’—symbolizing the year Saudi Arabia aspires to host the FIFA World Cup.
The five distinct colours represent the nation’s diversity: Desert Amber symbolises warmth and generosity; Oasis Green reflects valleys and mountains; Radiance Red draws inspiration from the Red Sea coral reefs; Rich Lavender celebrates blooming wildflowers; and Sunrise Yellow signifies a promising new era for the country.
Saudi Arabia aims to make history by hosting the first-ever 48-team FIFA World Cup in a single country, welcoming teams from six confederations.
To follow the journey of the bid campaign, visit Saudi2034bid.com. Fans can support and celebrate the launch of the bid campaign by using the hashtags #Saudi2034bid and #GrowingTogether