Broadcaster and former manager of Ghanaian rapper Sarkodie, Sammy Forson, has called on artiste managers in Ghana to come together and establish a cohesive collective.
While participating in Joy FM’s Twitter (X) Spaces show ‘Joy Entertainment Unpacked,’ Forson emphasized the significance of a united front among artiste managers for the advancement of Ghana’s music industry.
“I want to take this opportunity to appeal to artiste managers to come together and form a united front,” Forson stated.
He proposed that artiste managers convene regularly, possibly every two weeks, for socialization and idea exchange.
Supporting Forson’s plea for unity, another talent manager, Lawrence Nana Asiama Hanson, widely known as BullGod in showbiz, reflected on a previous initiative by a group of artiste managers to form an association. He acknowledged the difficulties they encountered in that endeavor.
“It’s great that Sammy Forson has brought this up. Myself and my late friend Fenec Otchere tried to do this in the past, and Sammy can attest to that. But we couldn’t make it work, so this is a good call,” BullGod remarked.
Forson emphasized the wealth of valuable knowledge and experience that novice artiste managers can acquire from their more seasoned counterparts.
“You need to learn the ropes, you need to know how to do things. People like BullGod have connections around the world that they can plug you into, and that’s what people in other parts of Africa are doing. They have a united front, trying to project their country,” he explained.
Forson also highlighted that a unified approach among artiste managers would cultivate stronger relationships between managers and their artists.
Sammy Forson boasts an extensive track record in the music industry, having collaborated with artists such as the late OJ Blaq, the now-disbanded hiplife duo Echo, and Sarkodie, one of Ghana’s most prominent rap artists.