The Director-General of the National Lottery Authority (NLA) Sammi Awuku, has offered insights into the factors influencing individuals’ affiliations with political parties.
Highlighting the dynamic landscape of political allegiance, Mr. Awuku, a prominent figure within the New Patriotic Party (NPP), emphasized how the fusion of emotions and personal relationships influences individuals’ decisions to align with and support political organizations.
Speaking to Peace FM he reflected on his tenure as the NPP’s youth organiser, Mr Awuku stressed the significance of personal relationships and incentives in mobilizing party members.
He revealed instances where individuals, driven by personal ties and satisfaction, actively participated in party activities.
“People align with parties and express loyalty due to the joy they experience or the personal connections they hold within the party,” he remarked.
Additionally, Mr Awuku unveiled a mobilization strategy employed during his leadership, wherein financial incentives were distributed to rally party supporters.
“I recall during my tenure as the NPP’s youth organiser, Akufo-Addo would allocate funds to me, which I utilized to mobilize and support party members,”he recounted.
Importantly, he clarified that these funds were designated for personal use rather than campaign-related expenses.