The International Advertising Association (IAA) together with its partners; Google, CNN, Nedbank, MTN, Brand Finance, Teads & Women in Marketing is set to hold another impactful edition of the Africa Rising Leadership Conference.
The 5th edition of the conference, which since its inception has immensely contributed to the growth of brands on the continent, will be held at the Labadi beach hotel on October 4 and 5.
This two-day event will assemble the most skilled and influential speakers and panelists from across the globe, including; World President of the IAA, Joel Nettey; Founder/Managing partner, O. Kayode and Co, Lara Kayode; Information Minister, Kojo Oppong Nkrumah; Group CMO of Databank, Gillian Hammah; Chief Brand Officer for Morderna, Kate Cronin; and a host of other great speakers who have extremely excelled in the Marketing, Communication, Finance and other industries.
It will be held on the theme: “Brands for Purpose, Brands for People.”
About IAA’s Africa Rising Leadership Conference
IAA’s Africa Rising Leadership Conference, is an annual event that offers existing and emerging brands a unique platform to consult and work together with some of the best brains in marketing, communication, media, finance and education.
The conference, over the years, has immensely transformed brands, by providing priceless knowledge and invaluable information to participants.
Highlighting the significance of the conference and the rationale behind this year’s theme, Vice President/Area Director, IAA Africa, Norkor Duah, stated that, “Africa as a continent, though hit by the global pandemic, did not record as many losses of lives and spread of virus as perceived.
“The economic front as in every part of the world has been hit and most businesses have evolved into new strategies and ways of reaching their consumers as well as doing business. The onset of this pandemic also opened the eyes of consumers who believe in brands that are focusing on them and their communities,” she said.
Additionally, she mentioned that “this year’s theme will highlight brands that have not only chalked success in the areas of growth but in their ability to make a difference in their communities and will dissect a vast range of topics from Social Progress and Commercial growth, Digital Transformation, Diversity and Inclusion, Opportunities for Young Professionals, Leadership, and what brands are doing to stay relevant as well as explore insights from local strategies that will serve as a key factor to the continent’s revival.”
Source: The Independent Ghana | Jessie Ola-Morris