Principal Export Development Officer at the Ghana Export Promotion Authority, Catherine Gordor, highlighted that Ghanaian-made products have gained competitiveness and are in demand on the international market.
She attributed this to enhancements in the quality and packaging of local products to meet global standards.
Gordor shared these insights during an interview with the Ghana News Agency at the 3rd Made-in-Ghana Bazaar organized by the Ministry of Foreign Affairs in Accra.
She noted that although local products face a challenge of insufficient supply to meet international demand, the Ghana Export Promotion Authority has initiated various strategies to address this shortfall.
These efforts include promoting youth participation in agriculture and providing seedlings to farmers to boost yield. Gordor emphasized the numerous opportunities available for youth engagement in the agricultural value chain and export sector, encouraging them to capitalize on these prospects.
Dorothy Amoah, Head of Marketing at the Ghana Standards Authority (GSA), underscored the role of stringent standardization and certification enforced by the GSA in enhancing the quality and packaging of local products. She emphasized that adherence to these standards facilitates the exportability of products and ensures access to international markets.
Exhibitors and vendors at the Bazaar shared positive feedback, noting an increasing appreciation for made-in-Ghana products among the public.
Mabel Quarshie, Director of Aquatic Food Limited, observed improved patronage for local products, attributing it to growing awareness of their quality.
However, she identified limited access to credit and inclusive finance as a significant challenge for Small and Medium Enterprises (SMEs) in the country, calling for enhanced access to finance and increased investment in SMEs and startups.
Emmanuel Tetteh Coffie, Sales Manager of Spring Agro Industries Limited, echoed concerns about high-interest rates on credit facilities for SMEs, noting their impact on access to finance.
Mohammed Princess Falina, CEO of Princess Fashion Design, highlighted the importance of improving packaging and quality standards for SMEs to meet international requirements and thrive in the market.