Afro-dancehall star Stonebwoy has sealed a major deal with ADA Worldwide, the artist services arm of Warner Music Group, amplifying his global presence.
The agreement, covering distribution and label services, extends to Stonebwoy’s latest single ‘Ekelebe,’ featuring Nigerian rapper Odumodublvck, released today.
Through his label Burniton Music Group, Stonebwoy’s partnership with ADA encompasses his upcoming album, set to drop later this year.
“My aim has always been to unite people through the fusion of African music (Afrobeats), Reggae, Dancehall, RnB, and Hip Hop. They say creativity flourishes in freedom, so owning my creativity is essential for me to make a meaningful contribution to the global music landscape.
“Stonebwoy is in a league of his own. His genre-blending style has resonated with millions of fans around the globe and he’s helped shine a light on the rich and vibrant sounds coming out of Africa,” said Cat Kreidich, President, ADA Worldwide.
He adds that “He’s spreading positivity, love and unity with music that makes you move and makes you feel. We can’t wait to support his unique creative vision even further across the international stage,” said Cat Kreidich, President, ADA Worldwide.
Expressing excitement, Stonebwoy highlighted the deal as a crucial step in propelling his diverse musical fusion to a wider audience.
“This deal marks another stride forward in bringing my music to the global stage via ADA’s network,” Stonebwoy shared.
Cat Kreidich, President of ADA Worldwide, praised Stonebwoy’s genre-blending artistry, citing his positive impact on the global music scene.
The collaboration aims to support Stonebwoy’s creative vision and promote unity through music.
Casey Kobia, Stonebwoy’s Talent Manager, facilitated the partnership, commending ADA’s enthusiasm and affirming its role in unlocking new opportunities for the artist.
“I’m glad on behalf of KVO Talent to have brokered this global partnership between Warner Music’s ADA Worldwide and Stonebwoy’s label Burniton Music Group. The energy and excitement from the team at ADA since our first conversation has been just what is required to unlock the next chapter in Stonebwoy’s journey and I am grateful to have him join this family – special thanks to April Pope and Bryan Roberts for making this happen.”
Stonebwoy’s musical journey has garnered international acclaim, from topping Billboard charts to amassing millions of streams on digital platforms.
His collaborations with industry heavyweights underscore his influence and innovation in African music.
ADA’s alliance with Stonebwoy signals its continued expansion in Africa’s music landscape, building on previous partnerships with Africori and Chocolate City, among others.