An entertainment analyst, Arnold Asamoah-Baidoo, as well as other professionals in the field have criticized the Ghanaian gospel musician, Broda Sammy for a recent promotional video he released ahead of his album.
The musician implored heavily endowed women to twerk in a video aimed at inviting people to his upcoming gospel event, which has led to widespread condemnation.
In response to the backlash, Broda Sammy defended his actions, stating that it was a way of winning souls to Christ rather than leading them to temptation.
However, Arnold Asamoah Baidoo has criticized the stunt, stating that it is not in line with the teachings of Christ and should not be entertained.
“I’ve never seen anything like this before in all my years growing up in the church. This is a gentleman inviting multitudes to the church through evangelism and this is how he goes about it??,” he quizzed
Asamaoh-Baidoo during a discussion on UTV’s showbiz night held no prisoners as he descended on the Gospel singer for his debased actions.
“This is madness, this is silly and he has the effrontery to defend this. If we were in the old days when God wasn’t so forgiven, he’d be cleared off easily because you cannot do this in the house of the Lord. It is abominable,” said Baidoo
Arnold was of the view that Broda Sammy’s notoriety over the years has been allowed to continue because he’s not faced any consequences for his actions by religious leaders and musical bodies.
“I’ve been waiting for people in the Lord to condemn his actions after seeing the video because we’ve remained quiet and he thinks it’s okay to misbehave,” he pointed out
He was also full of praise for industry colleagues, Piesie Esther and Tagoes sisters who also expressed their disappointment with Broda Sammy’s actions, and described it as a blight to the body of Christ.
The incident has sparked a conversation around appropriate promotional tactics for gospel events and the need for musicians to stay true to their message, with many critics calling for greater responsibility and accountability from artists.