AirtelTigo, a prominent telecommunications network, has officially rebranded itself as AT, effective from Thursday, June 22, 2023.
In November 2017, Airtel and Tigo merged to form AirtelTigo, offering a range of telecommunications services including data, mobile money, and mobile voice services.
With the name change, all sub-brands such as AT Money, AT Business, AT Premier, and AT Insurance will now operate under the unified brand name, AT.
The rebranding will be reflected in all future communications, marketing materials, and branding initiatives. While the brand colors will remain the same, all trade materials previously displaying AirtelTigo will be updated to reflect the new brand, AT.
Speaking during a round table discussion, Leo Skarlatos, Chief Executive Officer of AirtelTigo said “AT is a bold and strategic move aimed at reflecting our brand promise of simplicity making it easier for our customers to identify and engage with us. Our stakeholders should note that this change is only applicable to the brand name and logo, and will not impact our management structure, products, or services.”
“We will continue to offer the same innovative services that our customers have come to know and trust, with an enhanced focus on user experience and customer satisfaction”.
He assured customers of AT’s commitment to making life simple for its customers.
“We believe that this name change will only serve to strengthen our brand identity and represents our dedication to growth and simplicity,” Mr. Skarlatos reiterated.