In a heartfelt outcry reflecting the sentiments of many, a Ghanaian woman has voiced her frustration over the escalating costs of data bundles provided by telecommunications provider MTN Ghana.
In a viral video, she urged MTN to consider the economic realities of their customers and called for more affordable data options.
The woman emphasized the hardship faced by business owners who rely on internet connectivity for their operations, noting that they are increasingly using their profits to purchase data bundles.
According to her, the increase in data prices has impacted everyday life for many in the country, forcing individuals to use their food money to buy data bundles.
Hello MTN,
— WithAlvin 🇬🇭 (@withAlvin__) June 16, 2024
You people are getting out of hand. The ordinary Ghanaian is not your target market we believe huh? pic.twitter.com/bPnWWucero
“MTN, why, you people doing too much. Data bundle is almost 70 GH which is not even up to 10 gig. We can’t buy data for 3gh no more. The lowest is 15 GH. Business owners are using their profits to purchase data bundles. You people are killing us. Ghana is hard, we use the little money that can be used for food to purchase data. Ghana is in a dire state. I am tired,” she added.
MTN Ghana’s price adjustment, implemented on Tuesday, November 28, 2023, affected various services, including voice, SMS, data, Fiber Broadband, and Fixed Wireless Access (4G Router/Turbonet) for customers.
Despite criticism from Ghanaians on social media expressing dissatisfaction with the significant price hike, MTN Ghana defended the move.
As a Significant Market Power (SMP) firm, MTN Ghana explained that the price increase was necessary to sustain its business operations.
Chief Commercial Officer for MTN Ghana, Mr. Noel Kojo-Ganson, explained that market pressures necessitated the increase.
“The review has become necessary due to increased operational costs. The review will allow MTN Ghana to continue to make the investments required to sustain its business going forward,” MTN said in a statement.
“We are very mindful of the challenging economic conditions and the increasing cost of inputs for our business. The price review is necessary to enable us to continue to sustain the business and make the needed investments in the network and new innovations to enhance customer experience,” Mr. Noel Kojo-Ganson added.