Veteran Ghanaian Highlife artist Rex Omar has passionately appealed for Ghana to strategically invest in its cultural and creative industries.
In a post on his Facebook page, Omar proposed that Ghana could greatly benefit from a platform similar to “Britain’s Got Talent” to showcase its own creative talents. He highlighted the immense potential of the nation’s youth, such as Afronitaaa and Abigail, emphasizing the need for intentional support to harness their potential.
“These and many more young talented individuals are the reasons why Ghana must be INTENTIONAL about investing in our cultural/creative industries. It’s one of our low-hanging fruits,” he stated.
Rex Omar further elaborated on why the duo did not secure the top spot in the 17th edition of “Britain’s Got Talent.” He noted that the show is designed to showcase and promote local British talent globally, and therefore, foreign acts do not receive as much prominence as British acts.
He stressed that until Ghana prioritizes its creative economy—including sectors such as music, fashion, film, design, and performing arts—the country will continue to lag behind in what he describes as “cultural warfare.”
“Please understand that the show is called ‘BRITAIN’S GOT TALENT!’ The platform was created to unearth and promote BRITISH talents to the globe, not Ghanaian talents! Until Ghana wakes up and pays attention to its CREATIVE ECONOMY, which encompasses music, fashion, film, design, publishing, architecture, crafts, visual arts, TV and radio, advertising, literature, computer games, and the performing arts, we’ll continue to lag behind. It is called cultural warfare; I rest my case,” he concluded.
Afronitaaa, whose real name is Danita Yeboah, and her protégé, seven-year-old Abigail Adjiri, successfully represented Ghana in the 17th season of the ITV competition, clinching 3rd place and making the country proud.
Although they didn’t win the top prize, their performances throughout the competition impressed the judges and earned Ghana global recognition. They were celebrated on the “Britain’s Got Talent” Instagram account, and their success has brought international attention to Ghanaian dance and culture. Abigail, a seven-year-old deaf dancer, had previously won Talented Kidz Season 14.
Social media has been abuzz with congratulatory messages for their significant accomplishments. Notable personalities, including those from Wesley Girls’ Senior High School, the University of Ghana, and former President John Dramani Mahama, have sent congratulatory messages to the duo.
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