Adesope Olajide, a Nigerian media personality based in the UK, has stated that Black Sherif is at risk of losing support in the Nigerian music market due to his endorsement of the #PlayGhana initiative.
Olajide shared his views on the situation during an appearance on Daybreak Hitz on Hitz FM.
According to Olajide, some Nigerian bloggers are displeased with Black Sherif’s support for the initiative, which advocates for the consistent promotion of Ghanaian music in the country. The media personality highlighted the concerns raised by these bloggers in response to Black Sherif’s stance.
“You know, this is not a blame game. We are not blaming DJs. We are not blaming artistes. We are not blaming consumers. It’s a step in the right direction for us all, our music and our culture. So play Ghana. Blessings.”
Adesope Olajide, also known as Shopsydoo, noted that despite Black Sherif’s well-intentioned remarks supporting the #PlayGhana initiative, blogs might target the artist rather than established figures like Reggie Rockstone or Samini.
“Do you think you can say anything to Reggie Rockstone or Samini? No. They will go for the baby who really has just started his career, he is just building relationships, and they can tell that he is still wet behind the ears. Let’s target this one, he won’t be able to fight back’,” Adesope stated.
“So of course they will attack the popular person currently in that market, he didn’t say anything wrong,” the media personality noted.
For Adesope Olajide, it is “impossible” to blacklist Black Sherif since he is loved in Nigeria than some artists from the country.
Adesope also defended the call for prioritizing Ghanaian music, especially during holidays when diasporas flock to the country.
He argued that promoting local content is crucial to shaping the perception of Ghanaian music abroad, as visitors take home what they hear, influencing the global reception of the country’s music scene.
“When we come here we take home whatever we hear. If local content is not promoted, then whatever we hear is what we are going to take to the UK and America,” he stated.