Ghanaian actor Kwadwo Nkansah, widely known as LilWin, has responded to the backlash over a press statement from his team that contained numerous errors.
The Kumawood star faced significant criticism on social media after his Public Relations Officer (PRO) released a flawed announcement about his hiatus from a radio tour in Kumasi.
LilWin clarified that the grammatical mistakes were intentional, designed to generate public interest.
He explained that the strategy was a response to the lack of media coverage following the premiere of his film, ‘A Country Called Ghana,’ at the National Theatre.
“Negativity spreads rapidly. Despite completing the Accra premiere of the movie [A Country Called Ghana] and with the Kumasi premiere on the horizon, it appears the media’s attention has waned, possibly due to the location. I purposely instructed my management to draft a statement with grammatical errors to gauge the reaction of Ghanaians.
“As anticipated, my PRO faced ridicule on social media, with accusations of incompetence. However, who can rival the intellect of Weezy Empire? The aim was to generate interest in the movie,” he explained in Twi in a video shared by EDHUB on X.
Disappointed by the negative feedback on social media, LilWin questioned the public’s tendency to focus on negative news rather than positive achievements.
He elaborated that the deliberate errors were meant to draw attention to his movie and reignite media interest, especially ahead of its Kumasi premiere.
LilWin expressed that despite the ridicule directed at his PRO, his team is highly competent and intelligent.
See post below:
Actor Lil Win has addressed the issues concerning the statement released yesterday by his management, where people criticized the poor English used.
— EDHUB🌍ℹ (@eddie_wrt) May 22, 2024
According to Lil Win, the statement was deliberately structured that way to get public attention and promote the premiere of his… pic.twitter.com/OJ0q8YlQ50