Ghanaian musician and producer Raphael Camidoh has emphasized the importance of investing significantly in high-quality music productions, particularly in video creation, within the Ghanaian music industry.
In a recent interview with Melvin Da Enigma on Luv FM, he addressed the contrast between the thriving Nigerian music scene and Ghana’s current state, noting that local stakeholders tend to allocate fewer resources to their craft.
Camidoh pointed out that while Nigerian artists often have substantial budgets for music videos comparable to the cost of producing a Ghanaian film investors in Ghana are generally reluctant to support artists, their visual content, and marketing efforts.
“But in Nigeria, their budget for shooting a music video is massive, if one takes a look at their budget, it can be able to shoot a Ghanaian film,” he said.
He believes that the Nigerian industry has recognized the potential profitability of music investments, which is a perspective that seems to be lacking locally.
Despite the growth in Ghana’s music space, he advocates for a more proactive approach, suggesting that local players could benefit from adopting strategies similar to those of their Nigerian counterparts.
Camidoh’s recent success with his song “Sugarcane Remix,” which has amassed over 100 million views on YouTube the highest for any Ghanaian artist highlights the advantages of putting more resources into artistic endeavors.
He also shared his musical journey, recalling how his passion was ignited by Akon, and how he began his career selling drinks at a local school while writing raps.
Expressing gratitude to his fans and the Ghanaian community for their support, Camidoh encouraged emerging artists to identify and cultivate their unique talents to maintain relevance in the competitive music landscape.
“To find a spot, you need to find that unique thing that nobody else can do,” he said.