A video streaming app owned by China’s ByteDance, TikTok, has stepped up its competition with other social media giants by introducing a new feature that allows text-only posts.
This addition offers users “another way to express themselves” alongside their usual photo and video posts.
Recently, TikTok entered the music streaming market, launching TikTok Music as a rival to platforms like Spotify and Apple Music.
The app now provides three posting options: photos, videos, or text. Users can also customize their text posts by adding sound, location, or Duets, which are video reactions to other users’ posts.
“These features make it so your text posts are just as dynamic and interactive as any video or photo post,” TikTok said.
According to TikTok, these new features make text posts as dynamic and interactive as any video or photo post.
In addition to music streaming and text posts, TikTok has been testing other features, including a landscape mode with select users worldwide.
In 2021, TikTok became the world’s most popular online destination, surpassing even the US search engine giant Google in terms of hits. The app boasted more than one billion active users globally that year.
As the competition between social media firms intensifies, companies like Instagram owner Meta and Elon Musk’s rebranded Twitter platform, X, have been making significant moves.
Meta’s Threads platform, for example, quickly gained over 100 million users within five days of its launch in 100 countries.
At the same time, Twitter underwent a logo change, replacing the blue bird branding with a logo featuring a white X on a black background. Additionally, Mr. Musk mentioned that the term “tweets” will be replaced with “x’s.”