On Wednesday, November 1, the Ministry of Youth and Sports (MoYS) and the National Service Scheme (NSS) signed a Memorandum of Understanding (MoU).
This collaborative effort aims to assign service personnel to key sports organizations to facilitate the transformation and advancement of Ghana’s sports sector.
After the MoU signing, Sports Minister Mustapha Ussif highlighted the potential of these service personnel, who will contribute their expertise and skills in various areas such as marketing, physiotherapy, psychology, finance, social media, and content creation, among others.
The Minister also expressed that the primary goal of this partnership is to enable the deployment of service personnel to different departments within these sports organizations as part of the Sports Support Module.
“The aim is to synergise academic knowledge with practical experience to enhance the positioning, promotion, and branding of our clubs and federations, enabling them to compete on a global scale.”
The Minister encouraged all stakeholders to seize the opportunities presented by this collaboration and work collectively to maximize its benefits. He emphasized that with a united effort, youth and sports development in Ghana could achieve unprecedented levels of success.
The Chief Executive Officer of the Ghana National Service Scheme, Osei Assibey Antwi, acknowledged that this collaboration marks a pioneering initiative. He highlighted the importance of modern perspectives in sports institutions’ administration and branding. Antwi underscored the crucial role of marketing in sports clubs and believed that service personnel could devise innovative marketing strategies to promote local leagues and generate interest in them.
The signing ceremony was attended by various dignitaries, including Eric Mensah-Bonsu, the Director of Finance and Administration at the Ministry of Youth and Sports, Mrs. Juliana Ado-yobo, the legal officer for the Ministry, Dr. Kwaku Ofosu – Asare, the Executive Chairman of the LOC-13th African Games, Ben Nunoo Mensah, the President of the Ghana Olympic Committee, Samson Deen, the President of the Ghana Paralympic Committee, Kudjoe Fianoo of GHALCA, Joseph Appiah, the Chief Accountant of the National Sports College, and Sarfo Oduro Nyarko, the administrative manager of GHALCA, among others.
This landmark partnership underscores Ghana’s dedication to promoting sports development, nurturing young talent, and bridging the gap between academic knowledge and real-world application.