The well-known Ghanaian producer Hammer recently disclosed a major change in his strategy for the music business.
He revealed that, in contrast to custom, he no longer offers his beats for sale to musicians.
Rather than that, Hammer is now committed to helping up-and-coming musicians, having already made investments in the likes of Obrafour, Sarkodie, Kwaw Kese, ‘Ayigbe’ Edem, and numerous more.
Taking a break from the music scene to concentrate on his A1 bread business, Hammer cited the demanding nature of the industry and prolonged studio sessions as the reasons for his hiatus.
He clarified that the extended hours in the studio had taken a toll on his health, leading to his temporary withdrawal after collaborating with Tee Phlow.
However, the burgeoning investments in the music industry have enticed Hammer back into the studio.
Particularly influenced by Sarkodie’s encouragement, recognizing the industry’s evolving landscape, Hammer is gearing up for a comeback.
He is investing in new studio equipment with the intention of resuming his role not as a front man but as a dedicated developer of musical talent.
“Sarkodie was talking about it and how money was in the business, so last week I tendered my resignation, but my stock and equity are still intact, so I will get money from the A1 bread business. I am buying studio equipment because I gave out all my equipment. I wasn’t a front man but just a developer,” Hammer revealed in an interview on Onua TV.
As part of his renewed commitment, Hammer also plans to organize boot camps to train and nurture emerging talents in the music industry.