Rapper Amerado, whose real name is Kwabena Sarfo Kantanka, recently shared insights into how rap ‘beefs’ have positively influenced his music career.
In an interview on Joy Prime’s Prime Morning, he affirmed that these confrontations with other artists, including Kofi Mole, Lyrical Joe, Obibini, and the founder of Ajagurajah Movement, have contributed significantly to his growth as an artist.
When asked about the impact of these ‘beefs’ on his life, Amerado confidently replied in the affirmative, stating that he has no regrets about engaging in them.
According to him, these challenges have broadened his fan base, enhanced his social media presence, and ultimately boosted his music career.
Amerado emphasized that as an artist, every experience is a learning opportunity, and he believes that the competitive nature of rap ‘beefs’ has helped him showcase his lyrical prowess to a wider audience.
“As an artist, there are no regrets. You only learn from whatever happens and I believe that one way or the other through the rap beefs made some people realize that he can do it he’s lyrically inclined”
He noted that the increased attention and interest generated during these confrontations have led to a surge in his social media following and a rise in listenership.
“I think I also got introduced to a section of Ghanaians who love rap music. Whenever there’s ‘beefs’ there’s a higher chance of people that will hop on and listen to your music compared to when there are no excessive waves.”
Reflecting on the difference in engagement between his regular rap content and the material released during rap ‘beefs,’ Amerado highlighted the noticeable impact these challenges have had on his visibility and popularity within the rap music scene.
He encouraged fellow artists to embrace such opportunities for growth and self-discovery, emphasizing the importance of pushing oneself to new heights in the competitive music industry.
In conclusion, Amerado sees his involvement in rap ‘beefs’ as a win-win situation, enabling him to uncover hidden potentials and connect with a broader audience of rap music enthusiasts.
He urged his colleagues to view challenges as stepping stones to personal and artistic development, encouraging them to rise to the occasion and elevate their craft.