National Democratic Congress (NDC) Chairman, Johnson Asiedu Nketiah, has announced a new campaign approach for the upcoming December elections.
Instead of the large rallies used in the past, the party plans to focus on more personal interactions with voters.
The official campaign launch is scheduled for Saturday, July 27, in Tamale.
In an interview with Citi News, Nketiah revealed that the NDC will emphasize door-to-door outreach and direct voter engagement as part of their strategy.
“We want to reach out to the people, house-to-house campaign, retail campaign, that is where the emphasis is going to be. So, what we’re going to do in Tamale is to remind our people that this year, the campaign will be different. We must touch base with the people.
“It is cheaper for party functionaries to reach out to the people in the villages than to bring their people to a collation point to address them,” the National Chairman of the NDC said.