CEO of Ghana Music Awards UK, Nii Ofori Tackie, popularly known as Alordia recently forecasted that it will take approximately two years for a Ghanaian artist to achieve a sell-out performance at the prestigious O2 Arena in the United Kingdom.
This projection follows the resounding success of the Indigo O2 concert headlined by Ghanaian rapper Medikal on May 3, 2024.
The event, which boasted a stellar lineup including Shatta Wale, Sarkodie, and Bisa Kdei, sold out to enthusiastic fans.
Further affirming this trend, the subsequent sold-out Legends Night concert featuring Highlife legend Daddy Lumba, alongside Shatta Wale and Medikal, highlighted the growing prominence of Ghanaian music on the global stage.
During an interview on Joy Prime on May 7, Alordia emphasized the need for sustained promotion over the next one to two years to build a dedicated Ghanaian audience for such high-profile shows.
He noted that while Ghanaian artists attract moderate attendance, Nigerian counterparts often draw larger crowds due to their broader appeal across African and Caribbean audiences.
Alordia outlined the necessity for Ghanaian artists to expand their reach internationally, citing the example of Nigerian musicians who attract fans from diverse backgrounds familiar with their music.
He emphasized the importance of penetrating foreign markets to fill venues like the O2 Arena with enthusiastic supporters.
“We can do the O2 Arena, but we need another one and a half to two more years to do it. The reason is that Ghanaians come out for shows, but they don’t come out that much.
“When Nigerian artistes are doing their shows, we get fans from other African countries like South Africa, Jamaica, Nigeria, Ghana, and Zimbabwe, all going to support them because their music cuts across those countries. They know the songs. So as soon as they hear Wizkid is coming, they know Wizkid’s songs, so, they will go,” he said.
In essence, Alordia’s vision entails bridging cultural boundaries and leveraging global interest in African music to propel Ghanaian artists towards achieving monumental success on an international scale.