Kwesi Kwofie, the chief executive officer of Dataware, has urged companies in Ghana to take advantage of new technology to promote company expansion.
He contends that businesses, old and new, must make investments in technology that streamlines and automates company operations.
He also stressed how business automation produces data that can be used to better understand customers and service them, allowing companies to offer personalization on a large scale.
Kwesi Kwofie highlighted in an interview with GhanaWeb Business on BizTech that investing in technology creates a foundation that enables companies to use artificial intelligence to outperform rivals in their market.
“Companies have to make investments in matured IT architecture to improve their digital infrastructure which will help them move from physical assets to digital assets”
“This is important to enable companies to transfer their data and use it to remain competitive and keep up with the consumers. Companies must begin to look into the future with data in mind because data is the future”
He further added that leveraging datasets has the potential to improve the business growth and operations of existing and upcoming businesses.
Companies urged to invest in matured digital, data systems to remain competitive