Esther Dokuwaa Ofosuhene, president of CXP Ghana, has pleaded with all companies to invest in their employees.
She said that a company’s brand is pushed to greater heights by how its employees are handled and trained.
Esther Ofosuhene urged company owners to empower their workforce in an interview with GhanaWeb on the sidelines of the CXP Ghana program in Accra.
“Nothing compares to poor employees.
You always have good employees; the key is in how you train them and whether they are aware of their part in providing excellent customer service “She spoke to GhanaWeb.
“If they understand the value, they are supposed to deliver…we need to invest in our staff. It’s not always about the money, it’s about how staff is treated, it’s about training, and empowering them to deliver on the values and promises that your brand has to offer,” she added.
She stated that customer satisfaction was key to the growth of any business.