The Ghana Tourism Authority (GTA) and Beyond the Return (BTR) Secretariat are seeking recommendations from event organizers and promoters for the schedule of ‘December in GH’ activities for 2024.
As the sixth edition of the festivities approaches, the call for suggestions has been issued earlier than usual, reflecting anticipation of an increased influx of tourists to Ghana during the holiday season.
Mr. Akwesi Agyeman, CEO of GTA, emphasized that the ‘December in GH’ initiative is a national project coordinated by the Authority and the BTR Secretariat under the oversight of the National Steering Committee.
He clarified that the invitation is extended to all interested event organizers seeking official recognition for their programs as part of ‘December in GH.’ They are encouraged to submit formal proposals to the committee.
Mr. Agyeman highlighted that the early request and publication aim to provide visitors with ample time to plan their trips and organize the activities and festivals they wish to include in their December itineraries.
“Since 2019, Ghana has led the charge in changing the narrative about the African experience and has solidified the country as the top holiday destination on the continent through the initiative.
“December in GH has been a strong driver of tourism, economic impact, and branding Ghana as the “Centre of the World,” he said, adding that the sector has seen increased investments, with about 122 new projects being registered last year.
Mr. Agyeman disclosed that domestic tourism drew 650,000 visitors in 2019, 914,000 in 2022, and 1.4 million in 2023, with Ghanaians making up 80 percent of these numbers.
He emphasized that this year’s endorsement process would be stringent. All event organizers must ensure their events align with at least one of BRT’s seven core pillars, and every endorsed event will be expected to proceed without last-minute cancellations.
He encouraged event organizers to collaborate with the authority and the steering committee.
“Unlock the potential of Ghana as a leisure destination and turn dreams into lasting legacies. Together, let us shape the future of travel and make Ghana’s December, one unforgettable experience.”
Mr. Agyeman assured that the upcoming national elections would not impact the events as people remained eager to participate. He specified that proposals should be for events scheduled between November 15, 2024, and January 15, 2025, and encouraged event organizers to plan activities that would unite the global African diaspora, continental Africans, and the local Ghanaian population.
“All proposals must be submitted before Tuesday, April 30, 2024, using the official form at this link: https://forms.qle/tJqr7nfiXkbKJWbU7. The form can also be found on the BTR website at: www.beyondtheretumgh.com.”