Ghanaian singer, songwriter, and two-time Grammy-nominated musician, Rocky Dawuni, has stated that the country’s fashion industry has great potential to generate big revenue and become a game-changer for the economy with the right support.
Speaking on the sideline of the 10th anniversary launch of ‘Rhythms on Da Runway’, he mentioned that Ghana’s fashion industry has proven to be unique, innovative and resilient over the past year, and a small push would enable key players to expand production capacity, improve on quality, and offer better export opportunities that will earn the country more revenue in foreign exchange.
While commending the organising team, Nineteen57, for an initiative such as the Rhythms on Da Runway, which has generated revenue for several players in the arts and fashion, tourism, and entertainment sector, he urged key stakeholders to collaborate, build synergy and share ideas to grow the industry if help is not coming from the government.
Rocky Dawuni’s remarks corroborate the statement made by the Managing Director of Vlisco Ghana, Fatoumata Doro, recently that Ghana’s fashion industry is quite young and full of growth potential; hence, the need to invest in the industry, and the need for both government and corporate entities to help develop it to full potential.
“E-commerce, artificial intelligence, augmented reality and digital printing are some of the fashion-enabling tools that will shape the future of the fashion industry in Africa, and this requires some investment from both government and corporate entities to build a robust ecosystem for players to thrive in the space,” she said.
The 10th edition of Rhythms On Da Runway was officially launched under the theme: ‘The Green Edition’.
According to Nineteen57, this year’s edition is intended to draw attention to sustainable solutions for development.
Notable personalities who graced the ceremony at the premises of The Lotte, Cantonments, include real estate mogul, Nana Kwame Bediako (Cheddar); CEO of Free Zones Authority (GFZA), Michael Oquaye Jnr.; multiple award-winning artiste, Edem; dancehall artiste, Episode; among many other movie, fashion and media personalities.
The main event will take place on Sunday, November 20 at ‘The Dome’ of the Accra International Conference Centre (AICC).